Overview
- Elon Musk endorsed raising creator payouts on X in response to a user urging the platform to pay even more than YouTube to secure original content.
- Nikita Bier, X’s head of product, replied she was “on it” and said a new approach should eliminate the vast majority of fraud.
- User reaction on X was broadly enthusiastic, with several calling the prospect of higher payouts a potential game changer for creator monetization.
- MrBeast cautioned that matching YouTube’s revenue engine will be difficult, noting he has generated nine figures in ad revenue on a single YouTube channel and that his X video test earned far less than on YouTube.
- Separately, X is internally testing a Visa‑backed peer‑to‑peer service called X Money with a phased U.S. rollout expected, and the reported features do not currently include cryptocurrency support.