Overview

• Twitter's ad revenue has dropped about 50% since Musk's takeover, according to the owner.
• The revenue loss and debt from the $44 billion acquisition have kept Twitter cash flow negative.
• Controversial changes by Musk like layoffs led advertisers like GM and United Airlines to pause spending.
• Musk brought on exec Linda Yaccarino but remains involved in decisions, complicating advertiser relations.
• The shift has fueled toxic content and decreased users, though some advertisers are returning.