Overview

• The hashtag ban took effect June 27 for all paid advertisements on X, though regular posts remain unaffected.
• Musk criticized hashtags as an "esthetic nightmare" and says X's AI chatbot Grok can categorize ad content without traditional tags.
• Advertisers on X must remove hashtags from their campaigns and adjust marketing strategies to comply with the new guidelines.
• Despite the ad restriction, Grok continues to recommend using one or two relevant hashtags in user posts to boost visibility and engagement.
• The move reflects Musk's broader vision since acquiring Twitter in late 2022 to streamline X's interface and leverage AI for content discovery.