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Musk Announces Macrohard, xAI’s ‘Purely AI’ Software Company

The move builds on an Aug. 1 trademark filing alongside early plans for Grok‑powered, multi‑agent tools.

Overview

  • Elon Musk unveiled Macrohard on X as an xAI initiative, calling the name tongue‑in‑cheek but the project real.
  • The concept seeks to replicate a software company’s operations—such as Microsoft’s—using Grok‑orchestrated multi‑agent systems.
  • A United States Patent and Trademark Office filing dated Aug. 1 applies for the Macrohard mark covering agentic AI and downloadable software.
  • xAI described planned offerings as specialized agents for coding, image generation, and workflow automation, and said it is recruiting.
  • Coverage links the effort to xAI’s Colossus supercomputer work in Memphis, while noting that no commercial products have been released yet.