Overview

• The Guggenheim Museum recently raised its entrance fee to $30, following a trend of fee hikes at major institutions.
• Museums are raising fees to cover increasing operating expenses, including unionized labor, amid declining attendance.
• Higher admission costs could discourage attendance, especially among lower income groups.
• Only about one-third of museums have returned to pre-pandemic visitor levels, impacting revenue.
• Some museums are looking for new revenue streams and evaluating ways to control costs.