Murilo Huff Buys 25% of Record R$54 Million Nelore Cow at Cataratas Auction

Overview

• The Cataratas Collection auction in Foz do Iguaçu on Nov. 20 valued Donna FIV CIAV at R$54 million, described as the most expensive cow in the world.
• Nelore Huff, the singer's company, paid R$13.5 million for a 25% stake, joining Casa Branca Agropastoril, Agropecuária Mata Velha and Nelore LMC in co-ownership.
• The Nelore female is presented by industry participants as a top producer, with lineage that includes Parla FIV AJJ, a previous price benchmark in the breed.
• Huff characterized the purchase as an investment tied to embryo and pregnancy sales potential, figures he outlined publicly as his rationale.
• The sale extends a trend of escalating elite-bovine valuations after prior benchmarks such as Viatina-19 FIV Mara Móveis, recognized by Guinness in 2023 at R$21 million, and follows Huff’s earlier R$17 million Nelore purchase.