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4d ago

Munich’s Münchner Stubn Tent Switches from Paulaner to Spaten

The operators cite a changed relationship with Paulaner after a leadership departure in 2024.

Wer auf dem Oktoberfest nicht ins Bierzelt möchte, kann auch die Fahrgeschäfte wie das Riesenrad besuchen.
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Kurz vor dem Start der Wiesn: Oktoberfest-Zelt trennt sich von Brauerei. (Symolbild)

Overview

  • Wirtin Kathrin Wickenhäuser-Egger confirmed the switch, saying she and her husband Alexander decided to pour Spaten instead of Paulaner.
  • The Münchner Stubn is a free tent not tied to a brewery, seats about 440 guests, and will keep its concept unchanged apart from the beer.
  • New Spaten logos are already installed, and a Maß will cost €15.80, the same price planned under Paulaner.
  • Wickenhäuser-Egger described strong cooperation under former Paulaner chief Andreas Steinfatt and a different tone at the top since his 2024 exit.
  • Separately, the Paulaner main tent will change operators after 2025, with Lorenz and Christine Stiftl slated to take over in 2026.