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Munich’s 190th Oktoberfest Opens With Record Beer Prices

A city-led push toward climate neutrality is increasingly visible across the grounds.

Overview

  • Most one‑liter steins now cost over €15, with a reported high of €15.80 at Münchner Stubn, as vendor-set prices are monitored by the city.
  • Organizers expect roughly six to seven million visitors at the Theresienwiese during the Sept. 20–Oct. 5 festival.
  • Munich police reported offenses fell 25% in 2024 and ambulance responses dropped 29%, citing preventive measures refined for the event.
  • Travel guidance warns that serious rule violations can bring fines exceeding €600, with penalties for stealing steins (about €60), disorderly conduct, smoking in tents, or bringing alcohol or glass.
  • Oktoberfest expands green power, water reuse and vendor sustainability scoring as Munich targets a climate‑neutral festival by 2028.