Overview

• The Edition 2025 krug, designed by Viennese artist Matthias Wallig, depicts the Münchner Kindl cradling a dachshund blowing foam into 14 bubbles that symbolize the festival’s major tents.
• For the first time the official Wiesnwirte krug will be sold at the city’s tourist information centers alongside traditional beer tent vendors.
• Theresienwiese site preparations are under way under new Wiesnchef Christian Scharpf, with local seat reservations and staff recruitment proceeding smoothly.
• Beer prices were set at €14.50 to €15.80 per Maß, reflecting a 3.52% average increase, ahead of an expected seven million Maß served during the festival.
• Oktoberfest will open on September 20 with the traditional “Ozapft is” ceremony and existing regulations, including a dog ban, remain firmly in place.