Overview
- For the first time, the city charged a license for Hummels’ commercially oriented 10th WiesnBummel, which drew about 250 guests including Oliver Pocher, Jenny Elvers, Nina Bott and Kollegah.
- Officials have not disclosed the amount, though multiple reports describe the fee as a very clearly five‑figure sum.
- The Wiesn press office states that private posts need no approval, but events that generate income must license use tied to the Oktoberfest name.
- Munich says all proceeds go to the Markenprozess to safeguard the festival’s reputation and indicates similar requirements will apply to other creator formats and branded events.
- Hummels called the cooperation constructive, said the event was her most successful yet under her Events by CH brand, and reiterated in separate interviews that she remains single due to lingering trust issues after her 2022 separation.