Overview
- The city has issued roughly 200 influencer licenses and is continuing to process additional requests from creators.
- Anyone using social media at the festival for direct or indirect commercial purposes such as sponsorships, product placement or paid collaborations must hold a permit.
- License fees will be calculated from the income a post generates, with factors like reach and monetization method affecting the price and a de minimis threshold for negligible earnings.
- Content published without prior authorization must be licensed afterward at a higher cost because the city says retroactive cases require extra administrative work.
- Public figures involved in the debate, including Cathy Hummels, have defended the rules and proposed a digital 'Wiesn Content Check' to help creators determine quickly whether they need a permit and to simplify applications.