Overview
- Munich reported roughly 300 licence inquiries after the first weekend and has converted about 200 of those into formal influencer licences, leaving further applications under processing.
- The rule requires anyone who posts social‑media content for direct or indirect commercial purposes at the Oktoberfest to obtain a city permit, with a small‑value exemption for trivial earnings.
- Licence fees are assessed case by case on earnings from a post, using factors such as reach and monetisation type, and the city declines to publish fixed sums for individual contracts.
- Content published without prior approval must be licensed retroactively at a higher cost because the city says after‑the‑fact processing raises administrative effort.
- Prominent creator Cathy Hummels, who holds a licence, backed clearer rules and proposed a digital ‘Wiesn Content Check’ app to help creators quickly determine whether they need a permit and to apply online.