Overview

• The city confirmed charging a license for Hummels’ 10th WiesnBummel, the first time such a levy has been applied at the festival.
• Media reports describe the charge as a clearly five-figure amount, though the exact sum has not been officially confirmed.
• Private social-media posts remain exempt, but monetized formats and branded events on the Theresienwiese now fall under licensing rules.
• Munich says proceeds from these fees will be used exclusively for protecting and maintaining the Wiesn brand and reputation.
• Officials plan to extend the policy to more creators and partners, while Hummels praised the cooperation after hosting about 250 guests including Jenny Elvers, Nina Bott, Oliver Pocher and Kollegah.