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4mo ago

Munich Faces Severe Shortages of Non-Alcoholic Augustiner Helles

Demand for Augustiner's alkoholfrei beer exceeds supply by up to 40 times, leading to rationing, soaring resale prices, and theft, as Tegernseer faces similar struggles.

Biertrinker rund um München brauche viel Geduld: Gerade hypen Augustiner Helles alkoholfrei und das alkoholfreie Helle vom Tegernseer Brauhaus. Die unerwartet hohe Nachfrage führt zu Lieferengpässen und frustrierten Verbrauchern.
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Das Augustiner Helles alkoholfrei sorgt seit seinem Marktstart im März 2024 für Aufsehen – und ist in Getränkemärkten kaum zu finden.

Overview

  • Retailers in Munich are rationing sales of Augustiner Helles alkoholfrei, limiting customers to six bottles or one crate each due to extreme shortages.
  • Demand for the non-alcoholic beer is 30–40 times higher than supply, with resale prices reaching up to €96 per crate online.
  • Augustiner has begun expanding production capacity but acknowledges that current output still falls far short of demand.
  • Theft and black-market reselling have emerged, with reports of crates stolen directly from delivery trucks in Munich.
  • Tegernseer’s new alkoholfrei variant, launched in April 2025, is experiencing similar supply issues, further fueling regional scarcity.