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Munich Court Says Amazon Misled Prime Video Users With Ad Rollout

Judges said ad‑free viewing was a material part of the contract that required customer consent.

Overview

  • Landgericht München I ruled that Amazon's January 2024 email about introducing ads and a €2.99 per month ad‑free option wrongly implied the company could change contracts unilaterally.
  • Amazon was ordered to send a corrective letter to customers and to refrain from similar communications, though the decision is not yet final.
  • The court found Prime Video’s ad‑free experience constituted a key value of the service, and Amazon’s terms permitted changing titles, not the ad model.
  • Amazon said it disagrees with the conclusions and is reviewing the judgment for possible appeal.
  • The ruling bolsters ongoing collective actions, including a Saxony consumer group’s profit‑skimming claim seeking at least €1.8 billion and a mass claim with roughly 150,000 registered consumers; ads have run by default since February 5, 2024 unless users pay €2.99 monthly.