Overview

• The Landgericht München I found Amazon’s percentage-based savings during Prime Deal Days unlawful in three test cases under Germany’s Preisangabenverordnung and competition law.
• Judges determined that Amazon used manufacturer-recommended prices and average customer rates instead of the lowest price in the prior 30 days to calculate advertised discounts.
• The court warned that repeat violations could trigger an order penalty of up to €250,000 for Amazon.
• Amazon has announced it will appeal the decision, arguing that the relevant pricing regulation is vague and needs further legal interpretation.
• The ruling builds on a 2024 European Court of Justice decision against Aldi Süd and underscores rising scrutiny of e-commerce discount practices by consumer advocates and regulators.