Overview

• Munich court invalidates three Amazon “Prime Deal Days” discount offers for referencing manufacturer’s recommended prices instead of its own lowest rates from the past 30 days.
• Judges found that the ads breached Germany’s Price Indication Regulation and violated competition law by misleading typical consumers.
• Verbraucherzentrale Baden-Württemberg initiated the action to challenge opaque discount tactics and enforce clear rebate calculations.
• Amazon condemned the ruling as based on ambiguous legal provisions and has committed to appealing the decision.
• The decision builds on ECJ precedent against Aldi Süd and coincides with similar Verbraucherzentrale actions targeting MediaMarktSaturn, Penny and Aldi.