Overview
- The Advertisement Guidelines–2025 are now in force across Mumbai, replacing the 2008 rules and binding all advertisers and agencies.
- New permissions for ads on footpaths and building rooftops are barred, while digital displays face a 3:1 luminance cap, a ban on flicker and nightly shutdown after 11 p.m.
- Illuminated and digital hoardings require an NOC from the Joint Commissioner of Police (Traffic) and separate clearances near high‑tension lines, with mandatory timers and electrical safety certificates.
- Permits lapse three months after validity and the grace period to remove expired installations is cut to three months, backed by blacklisting for repeat violations and online permit services.
- The policy formalizes new display formats subject to traffic police approval, shifts revenue sharing on agency roads to a 70:30 split in favor of the land owner, mandates e‑tendering with bank guarantees and insurance, and ends renewals for existing hoardings on the Eastern and Western Express Highways per national rules.