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Mumbai Police Use 'The Summer I Turned Pretty' Clip to Urge Helmet Use

The pop‑culture post taps renewed attention around the show’s finale to nudge younger riders toward safer habits.

Overview

  • Shared on September 24, the edited collage on the police’s Instagram carried the caption, “Please Please Please, don’t wait for a reminder to follow traffic rules!”
  • The clip pairs a scene about who taught the protagonist to ride with a third frame showing a traffic officer reminding riders to wear a helmet.
  • CNBCTV18 reported the added officer footage appears AI‑generated and that the post was titled “The Summer I Turned Pretty Responsible.”
  • Reaction was swift online, with Indian outlets noting strong engagement from Gen Z and millennial viewers and reproducing the creative.
  • Times Now said it could not independently verify the post’s authenticity or any formal tie‑up, while noting Mumbai Police’s track record of using pop culture for road‑safety messages.