Overview
- A property broker who uses the handle PropertyTransactionGuru posted an Instagram video showcasing a 2BHK in Tardeo with about 900 sq ft of carpet area and an asking price near Rs 6.3–6.5 crore that was described as for 'vegetarians only'.
- The clip went viral online and prompted strong criticism from social media users and local political figures, including a public rebuke from Shinde Sena youth leader Gurjyot Singh Keer and tags to senior leaders.
- Reports state it is not verified whether the 'vegetarian only' label reflects an enforceable housing-society rule, a seller preference, or marketing language used by the broker, and no official society confirmation or legal action has been reported.
- The incident reopened a long-running Mumbai debate over diet- or community-based exclusions in housing, a practice that has produced several high-profile complaints in recent years.
- What to watch next: whether the society or developer issues a statement, whether authorities or candidates named in posts respond, and whether the case triggers formal complaints or legal scrutiny that would clarify if such buyer restrictions are lawful.