Overview

• Mumbai-based creator Viraj Ghelani posted a Sept 24 video dancing Garba while holding printed photos of two NRI friends, dubbing it a “digital garba.”
• The Instagram post has amassed roughly 1.3 million views and more than 60,000 likes, according to Hindustan Times’ latest figures.
• His caption invited viewers to tag people who want a “digital garba” because they are missing the real Garba experience.
• Commenters called the idea fun and heartwarming, tagged friends abroad, and joked it looked like a “new startup.”
• Ghelani has over 1 million Instagram followers, and India Today speculated the idea may echo Deepak Goyal’s earlier “digital photo snan” concept.