Overview
- Viraj Ghelani danced Garba while holding printed photos of two friends living abroad to symbolically include them in the festivities.
- The Instagram reel, posted on September 24, drew about 1.3 million views and around 60,000 likes per Hindustan Times, with other outlets reporting higher counts.
- Ghelani, who has more than one million Instagram followers, captioned the post urging users to tag people for whom they want a “digital garba.”
- Comments praised the idea’s humor and warmth, with many NRIs tagging friends and noting how it echoed the feeling of missing Navratri back home.
- India Today suggested the concept may echo earlier “digital” inclusion trends such as a Maha Kumbh “photo snan,” though that link remains speculative.