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MTV Shuts Down Its Global Music-Video Channels After Final ‘Video Killed the Radio Star’ Signoff

The move reflects cost-cutting after the Paramount–Skydance merger.

Overview

  • On Dec. 31, Paramount Skydance ended MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live, which were pulled from pay-TV lineups such as Sky and Virgin Media.
  • The blackout covered markets including Ireland, Germany, Austria, Poland, France, Hungary, Australia and Brazil.
  • The flagship network in the U.K. remains on air and is expected to lean toward reality programming.
  • The channels signed off with The Buggles’ “Video Killed the Radio Star,” echoing MTV’s 1981 launch.
  • Executives have evaluated a possible streaming relaunch to compete with online platforms, though no plan has been confirmed as music-video viewing continues to shift to YouTube and social apps.