Overview
- MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live ceased broadcasting at the turn of the year in markets including the UK, Ireland, France, Germany, Austria, Poland, Hungary, Australia and Brazil.
- Electronic guides on Sky and Virgin Media now display closure notices for the affected music channels, confirming the end of those linear feeds.
- Several feeds signed off with The Buggles’ Video Killed the Radio Star, echoing MTV’s first U.S. video in 1981 and fueling widespread nostalgia posts online.
- Variety clarified that MTV has not shut down entirely, with MTV and MTV2 continuing in the U.S. and the flagship MTV UK channel remaining on air.
- The MTV brand is shifting further from nonstop videos toward reality and franchise programming, while music video offerings persist on digital and FAST outlets such as Pluto TV.