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17h ago

MTV Ends Music-Video Era in Germany With Kraftwerk as Regional Channels Wind Down

Paramount is consolidating MTV into one HD channel devoted to reality shows, reflecting the shift of music discovery to digital platforms.

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Das MTV-Logo in silbergrau.
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MTV prägte Generationen, verlor aber durch YouTube seinen Einfluss, sagt Steve Blame.

Overview

  • The final block of music videos aired earlier than announced on December 31 between 2:39 a.m. and 6:00 a.m., closing with Kraftwerk's Musique non stop.
  • Paramount previously said the last videos would run in the early hours of January 1, but the sendoff was moved up by a day.
  • Beginning in 2026, MTV's remaining linear schedule drops music videos entirely in favor of reality formats, docu-soaps and clip shows.
  • Paramount is shutting national and regional MTV feeds around the start of 2026 and retaining only an MTV HD channel focused on reality programming.
  • MTV's pay-TV music services and MTV music channels on Pluto TV were switched off on December 30, marking a broader retreat from linear music television.