Overview

• This week Marks & Spencer introduced three new summer dresses: the Pure Cotton Printed V-Neck Beach Dress (£39.50), the Linen Rich Square Neck Mini Shift Dress (£29.50) and the Linen Blend Button Through Mini Shift Dress (£45).
• Shoppers have praised the 100 percent cotton midaxi V-neck style and the linen-blend minis for their comfort, flattering fits and easy-care fabrics that require little ironing.
• Several popular sizes of the V-neck beach dress—6, 8, 10 and 24—are sold out, and the mini shift styles are running low in key sizes.
• The collection showcases breathable materials from pure cotton to 55/45 linen-viscose blends in midaxi and mini shift silhouettes designed to suit different body shapes.
• These releases reinforce strong consumer appetite for mid-price summer frocks on the high street as M&S vies with Next, ASOS and other retailers.