Overview
- Transport Minister and MSRTC chairman Pratap Sarnaik announced the plan at the corporation’s 310th board meeting in Mumbai.
- A competitive bidding process has concluded with bids accepted that project more than ₹250 crore over five years.
- Advertising rights will shift to incoming contractors once current licensees’ tenures end, setting the timeline for rollout.
- MSRTC currently earns about ₹22 crore a year from ads, and the new deals are expected to more than double that annual income.
- The plan leverages 251 depots, over 610 bus stands, and roughly 12,000 buses carrying 50–55 lakh daily riders, with ad space across stations and bus interiors and exteriors as ridership is projected to grow toward 1 crore.