Overview

• The Briefing with Jen Psaki averaged 971,000 viewers from May 6 to May 28, marking a 47% decline from Rachel Maddow and Alex Wagner’s average in the 9 p.m. ET slot.
• Psaki’s demo performance fell 52%, averaging 78,000 adults 25-54 versus 161,000 for her predecessors in that key demographic.
• The Weeknight ensemble program averaged 776,000 viewers in May, a 12% decrease from The ReidOut’s May averages and a 20% drop among 25-54-year-olds.
• MSNBC recorded its second-lowest May ever in both total-day and primetime 25-54 demos, with an average of 49,000 viewers in the demo compared to CNN’s 59,000.
• Only The Weekend with Jonathan Capehart, Eugene Daniels and Jackie Alemany bucked the trend, rising 24% in total viewers and 29% in the demo since its May 3 debut.