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MSNBC’s Breakaway Becomes Concrete as MS NOW Unveils New Studios Before Nov. 15 Relaunch

The network touts a faster, flatter newsroom built for multi-format coverage under new parent Versant.

Overview

  • President Rebecca Kutler led reporters through purpose-built facilities in the former New York Times building, showcasing three studios with expansive LED walls and a dedicated VR stage.
  • Leaders pointed to this week’s election-night coverage as the first full test of the independent newsroom, which delivered the network’s strongest ratings night in a year.
  • MS NOW will formally separate from NBC News on Nov. 15 while keeping existing programming and channel positions to minimize viewer disruption.
  • The operation has added talent including Eugene Daniels, Ken Dilanian, Carol Leonnig, Vaughn Hillyard and Jacob Soboroff, as data journalist Steve Kornacki remains with NBC News.
  • Partnerships with Sky News and NBC’s affiliate network aim to deepen international and local reporting, with new podcast spaces in New York and Washington expanding off-air formats.