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40m ago

MSNBC to Rebrand as MS NOW in Versant Spin-Off

NBCUniversal’s choice to keep the peacock logo forces the channel to craft a standalone identity by building a new newsroom in preparation for a national marketing campaign

Image: Versant
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Overview

  • NBCUniversal will retain its iconic peacock mark, requiring the spun-off cable news network to drop the NBC branding and adopt the new MS NOW name.
  • The MS NOW moniker stands for My Source News Opinion World and will be unveiled alongside a redesigned logo before the end of 2025.
  • Versant channels including CNBC will receive refreshed branding, with CNBC keeping its name but removing the peacock and other networks getting new logos.
  • MS NOW leadership pledges unchanged editorial direction and has accelerated hiring to establish an independent newsgathering operation separate from NBC News.
  • The rebrand announcement has drawn mixed reactions online and in industry circles, with critics mocking the MS acronym and questioning potential viewer confusion.