Overview

• The channel will relaunch as MS NOW (My Source News Opinion World) later this year with a new logo and a national marketing campaign timed to the planned year-end spin-off.
• NBCUniversal is retaining the NBC name and peacock, so Versant networks will adopt new logos; CNBC keeps its acronym but will remove the peacock.
• MSNBC president Rebecca Kutler says editorial direction remains unchanged as the network builds a standalone newsgathering operation separate from NBC News.
• Hiring continues for roughly 100 roles, including a Washington bureau of about 40 journalists recruited from outlets such as CNN, Bloomberg and Politico.
• The announcement drew mixed reactions across media and social platforms, with critics mocking the name and logo and some hosts praising the move as a statement of independence.