Overview

• Internal memos confirm the channel will become MS NOW—My Source News Opinion World—with a new logo and a national marketing rollout later in 2025.
• NBCUniversal will retain the peacock, prompting logo redesigns across Versant networks; CNBC keeps its name but will drop the peacock from its new mark.
• Executives say the editorial mission remains unchanged as the network builds an independent newsroom, with roughly 100 hires planned and Sudeep Reddy leading a Washington bureau.
• The move is part of Comcast’s plan to place MSNBC, CNBC, USA, E!, Oxygen, SYFY and Golf Channel under Versant while NBC News, NBC Sports and Peacock remain at NBCUniversal.
• Public reaction has been mixed, with some MSNBC figures touting independence and many social media users mocking the new name and logo.