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MSNBC to Drop Peacock Logo and Rebrand as MS NOW

The move is part of NBCUniversal’s spin-off of cable channels into Versant to establish MS NOW as an independent news brand.

FILE - Rachel Maddow and Lawrence O'Donnell take part in a panel discussion on the show at the NBC Universal summer press tour, Aug. 2, 2011, in Beverly Hills, Calif. (AP Photo/Chris Pizzello, file)
The debate stage is prepared for the upcoming Democratic Presidential Debate hosted by MSNBC and The Washington Post at Tyler Perry Studios in Atlanta, Georgia, on November 19, 2019.
FILE - MSNBC television anchor Rachel Maddow, host of the Rachel Maddow Show, moderates the "Perspectives on National Security" panel on Oct. 16, 2017, in Cambridge, Mass. (AP Photo/Steven Senne, File)
Mark Lazarus, CEO of Versant.

Overview

  • MSNBC president Rebecca Kutler announced that later this year the network will adopt the name MS NOW, short for My Source for News, Opinion and the World.
  • Versant CEO Mark Lazarus confirmed that the NBC peacock symbol will be removed from the channel’s logo in the rebranding process.
  • The rebrand follows Comcast’s decision to spin off cable networks into a new company called Versant, separating MSNBC from NBC News.
  • CNBC will retain its current name while sports programming on USA Network and Golf Channel will be consolidated under a new USA Sports brand.
  • MS NOW is bolstering its newsroom by hiring reporters and editors to build a standalone news operation ahead of the year-end corporate spin