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MSNBC Taps Jacob Soboroff Ahead of Versant Spin-Off

The hire highlights MSNBC’s autonomous editorial build in advance of Comcast spinning off its cable networks into a standalone Versant company.

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Overview

  • Jacob Soboroff has been named senior national and political correspondent for MSNBC ahead of its separation into the new Versant company later this year.
  • MSNBC is building an independent editorial division in preparation for its standalone launch under Versant.
  • The channel will remove the stylized NBC peacock from its logo to underscore its break from NBC News.
  • Several NBC News correspondents have opted to join MSNBC’s cable operation after deciding between the broadcast network and the new cable entity.
  • Versant will host MSNBC alongside other Comcast cable channels such as CNBC, Golf Channel and USA Network to consolidate assets in response to declining pay-TV subscriptions.