Overview
- Versant confirmed the channel will become MS NOW on November 15, using the acronym for “My Source for News, Opinion, and the World” and the campaign line “Same Mission. New Name.”
- The move severs NBCUniversal branding, with the peacock logo removed as Comcast holds those assets following the spinoff.
- NBC News cross-appearances tapered off in October, and shared Washington coverage continued only through October 19, according to AdWeek.
- MS NOW leadership says programming and editorial approach remain unchanged as reporters and producers shift over, including Maya Eaglin, Kevin Frey, Fallon Gallagher, Laura Haefeli, Jillian Frankel, Ken Dilanian, Jacob Soboroff, and Brandy Zadrozny.
- Versant highlights a bolstered D.C. bureau producing original reporting and a multi-year Sky News partnership for international coverage, and notes sister networks such as CNBC, USA Network, E!, Oxygen, SYFY, Golf Channel, SportsEngine, and GolfNow under the new company.