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MSNBC Sets Nov. 15 Rebrand to MS NOW

The rebrand follows its transition into Versant, promising the same schedule on the same channels across cable and streaming.

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Rachel Maddow
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Overview

  • A company FAQ confirms the on-air switch to MS NOW on Nov. 15 with the existing programming lineup and time slots intact.
  • MS NOW stands for “My Source for News, Opinion, and the World,” reflecting a cross-platform identity.
  • Channel positions will not change, and the network will remain available on major cable providers as well as YouTube TV, Hulu + Live TV, Fubo, Sling TV, and device apps that update automatically where enabled.
  • An internal memo from president Rebecca Kutler outlines 15-second host spots rolling out now, followed by a national marketing campaign.
  • Preparations include an expanded Washington bureau and a multi-year partnership with Sky News to bolster international coverage, according to media reports.