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MSNBC Sets June 2 Launch for Nicolle Wallace’s ‘The Best People’ Podcast

Testing a premium Apple Podcasts bundle underscores its drive into digital audio on the eve of the fall spin-off into Versant.

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Overview

  • Nicolle Wallace will debut her interview podcast ‘The Best People’ on June 2, kicking off with Jason Bateman and featuring Sarah Jessica Parker, Jimmy Jam, Joan Baez and Doc Rivers.
  • That push has yielded 18 original audio titles and drove 13.4 million downloads of showcasts and podcasts in April alone.
  • MSNBC is offering an Apple Podcasts Premium bundle at $2.99 per month for early, ad-free access to its full slate of 32 original shows and TV audio versions.
  • The network is gearing up to separate from Comcast under a new parent company, Versant, this fall, restructuring its relationship with NBC News.
  • Versant plans to hire up to 100 journalists for an independent newsgathering team, including justice correspondent Ken Dilanian moving over from NBC News.