Overview
- MS NOW launches Saturday with the same hosts and schedule, and viewers keep the same channel positions and streaming access, according to the network.
- The standalone operation has opened new Manhattan headquarters, established a Washington bureau, hired roughly three dozen reporters, and signed reporting partnerships with Sky News and AccuWeather.
- A reported $20 million marketing blitz features a Rachel Maddow–narrated spot using the Constitution, and conservative outlets reported the promo used paid Black actors intercut with mostly white anchors.
- The corporate split left some talent and facilities with NBC, including data analyst Steve Kornacki and the Rockefeller Center and Capitol Hill bureaus, as MS NOW builds its own newsgathering systems and vendor network.
- Nielsen data show the channel’s weekday primetime average is 1.17 million viewers in 2025, down about 29% year over year, still larger than CNN and smaller than Fox News.