Overview
- MS NOW debuted on-air Saturday as Jonathan Capehart announced the new name, which stands for My Source for News, Opinion, and the World.
- The rebrand follows Comcast’s separation of the channel into the new company Versant, ending its direct ties to NBC News and retiring the peacock branding.
- New episodes will no longer appear on Peacock, with access shifting to authenticated pay‑TV and connected‑device apps including Roku, tvOS, Fire TV, Android TV and Comcast Xumo.
- MS NOW has stood up its own newsroom operations and opened new studios, including a Times Square headquarters and expanded bureau capacity.
- MSNBC.com now redirects to the new MS NOW site, and early social media reaction has focused on confusion and criticism of the new acronym.