MSNBC Faces Internal Criticism and Viewer Backlash Over Trump Meeting

Jennifer Rubin and others question MSNBC's direction as cable news struggles with declining viewership and Trump-era challenges.

MSNBC contributor Jennifer Rubin criticized her network and 'Morning Joe' hosts Joe Scarborough and Mika Brzezinski for meeting with President-elect Donald Trump, calling it a betrayal of their audience's trust.
Rubin argued that MSNBC's traditional programming model is failing, with declining viewership and questions about its long-term viability as Comcast prepares to spin off the network.
Scarborough and Brzezinski defended their meeting with Trump as an effort to foster dialogue, but critics suggest it was motivated by fear of retribution from the incoming administration.
The broader U.S. media landscape is grappling with declining trust, financial challenges, and debates over how to cover Trump's second term, with some outlets adopting a more neutral tone.
Fox News remains dominant in cable news ratings, while MSNBC and other outlets face pressure to adapt as the industry navigates a rapidly changing environment.