Overview

• Versant unveiled the MS NOW name — short for My Source News Opinion World — with a red, white and blue flag logo, replacing the NBC peacock.
• The rebrand will roll out later this year alongside a national marketing campaign as the cable networks transition to the new company.
• Executives say editorial direction will remain unchanged as the channel builds a standalone newsroom separate from NBC News, hiring dozens and confirming that analyst Steve Kornacki remains with NBC.
• CNBC will retain its name but introduce a new logo without the peacock, while other Versant channels also remove NBC-branded marks.
• The announcement drew quick online criticism and jokes about the “MS” initials, even as some on-air talent framed the shift as a sign of independence.