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59m ago

MSNBC Becomes MS NOW on Saturday as Leaders Promise Same Mission

The move stems from Comcast’s Versant spinoff separating the cable channel from NBC.

FILE - MSNBC "Morning Joe" host Joe Scarborough takes questions from the audience, Oct. 11, 2017, at the Harvard University campus, in Cambridge, Mass. (AP Photo/Steven Senne, File)
FILE - White House press secretary Jen Psaki speaks at her last press briefing at the White House, May 13, 2022, in Washington. (AP Photo/Andrew Harnik, File)
FILE - MSNBC television anchor Rachel Maddow, host of the Rachel Maddow Show, moderates a panel Oct. 16, 2017, at the Harvard University campus, in Cambridge, Mass. (AP Photo/Steven Senne, File)
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Overview

  • MS NOW debuts Nov. 15 with the same programming slate and a new moniker that stands for My Source for News, Opinion, and the World.
  • Network president Rebecca Kutler and Versant leadership say the editorial focus and star lineup remain intact, including Rachel Maddow, Nicolle Wallace, Ari Melber, Jen Psaki, Joe Scarborough and Mika Brzezinski.
  • Operational shifts include a new Times Square–area headquarters in the former New York Times building, a roughly three-dozen-strong reporting staff, and partnerships with Sky News for international coverage and AccuWeather for forecasting.
  • A national marketing push estimated at $20 million features ads such as a spot narrated by Maddow, with billboards in New York, Los Angeles and Washington, D.C.
  • Right-leaning outlets reported that a Nov. 4 rebrand video used Black actors without disclosure, and the network did not respond to a request for comment, while ratings data show a 2025 prime-time average of 1.17 million viewers, down 29% from 2024 yet roughly double CNN’s audience.