MSG Networks and YES Network Launch Joint Venture to Aid Teams in Streaming Services Launch
The new partnership, Gotham Advanced Media and Entertainment, aims to utilize the networks' streaming service expertise to assist other teams and third-party content providers.
- MSG Networks and YES Network have announced a joint venture named Gotham Advanced Media and Entertainment (GAME), which aims to help other teams launch their own streaming services.
- Both networks, which broadcast a variety of New York-area sports teams, launched their own direct-to-consumer digital access for their games last year.
- GAME will offer distribution services, including platform technology, operational support and comprehensive data analytics to third parties.
- While the partnership could potentially lead to a direct-to-consumer streaming service that offers games from all teams broadcast by YES and MSG Networks, no such plans have been revealed yet.
- The joint venture could also provide solutions for third-party content providers looking for a seamless way to reach new audiences.