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M&S 'Yellow Sticker' Test Finds Best Bargains at Lunchtime

One store’s week-long check indicated midday reductions, with timing varying by location.

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Overview

  • A reporter visited a local M&S Food Hall daily for a week and found the most reductions around 12:30pm.
  • Morning trips at roughly 9am and 11am yielded few markdowns beyond some bread items.
  • Documented savings included gammon cut to £3.50 from £9 and a basket totaling £7.78 instead of £16.50.
  • Reduced items were left on their usual shelves across the store rather than grouped in a single clearance area.
  • The findings reflect one store’s pattern, and many yellow-sticker items can be frozen for later use.