Overview

• M&S expanded its Bigger Pack, Better Value range by one-third to include more than 100 family-size items such as 12 eggs for £3.20, four-pack avocados for £3.50 and 600ml double cream for £2.65
• The retailer launched its first own-label family medicines including paracetamol, ibuprofen, allergy tablets and children’s liquid paracetamol
• Eight new baby food lines, including baby milk, have hit shelves after earlier additions of family-sized pasta sauces and toiletries
• Homecare offerings were upgraded with new 5-in-1 washing pods in both bio and non-bio formats in fully recyclable packaging
• M&S has rolled out these changes across all stores to strengthen its value proposition and capture more family shoppers as it competes with leading UK supermarkets