Overview

• M&S confirmed via Instagram that its limited-edition Red Diamond Strawberry & Creme Sandwich will leave stores in a matter of days.
• The dessert sandwich, launched on June 25, features ripe Red Diamond strawberries and whipped cream cheese between slices of sweetened bread.
• Inspired by Japanese “sweet sandos,” the novelty treat sold out rapidly and fuelled a TikTok and Instagram sensation.
• Online reactions were mixed, with some shoppers praising its flavour and others questioning the format and premium price.
• Customers are urging M&S to bring back the sandwich next year, but the retailer has not announced any plans for its return.