Overview
- M&S says in-house nutritionists developed the range with input from the British Nutrition Foundation to deliver more nutrients per calorie in smaller portions.
- The lineup spans salads, breads, yoghurt bowls and chicken dinners, plus an H5O shot whose botanicals were selected and verified by scientists at the Royal Botanic Gardens, Kew.
- Items emphasize fibre and key micronutrients, including a Super Seeded Oaty Bread with 13g of fibre in two slices and products containing vitamins such as D and B12, iron or folate.
- The launch responds to surging GLP-1 use in the UK, with about 1.5 million people estimated to access treatment privately and NHS prescriptions up roughly 900% since 2020 under tight eligibility.
- Rivals are moving too, with Morrisons introducing GLP-1 friendly meals and Nestlé rolling out a US frozen range, as US regulators approve an oral Wegovy that could widen access while clinicians study long-term safety.