Overview
- The 24-piece edit goes on sale Thursday 15 October and spans four named silhouettes — Reverie, Belle, Enigma and Siren — with satin, lace and signature Coco de Mer detailing.
- Prices are reported to range from £15 to £55 and the collection is offered in inclusive sizing, with band sizes 30–42 and cups A–H.
- Marks & Spencer says it used its fit knowledge, manufacturing scale and distribution to reproduce Coco de Mer design at accessible price points, a strategy Coco de Mer’s CEO Lucy Litwack framed as a way to bring the brand’s philosophy to more women.
- London-born model Alva Claire fronts the campaign and M&S executives position the drop as part of the retailer’s recent fashion push that has included designer collaborations and a London Fashion Week show.
- The partnership could shift expectations in the lingerie market by bringing luxury aesthetics and broader sizing into high-street retail, and it follows Coco de Mer’s established presence in luxury stores and its Belgravia boutique.