Overview
- Marks & Spencer held a runway in Silverstone’s working garages and pit lane to launch its 'Dress to Thrill' summer edit using race cars and engineering as the backdrop.
- Fifty models walked the circuit, and the show mixed womenswear and menswear with sporty details plus pieces tied to M&S’s collaboration with Atlassian Williams Racing.
- M&S cast several midlife models in prominent roles to underscore inclusion of its core over‑40 shoppers while also seeking wider, younger interest.
- Celebrities and brand ambassadors including Jodie Kidd and Oliver Proudlock attended, and the collection is available now with further drops planned through the summer.
- The stunt leverages Silverstone and Formula 1’s huge live and global reach as part of a broader trend of lifestyle brands staging high‑visibility activations at major sporting moments.