Overview

• Arctic Colin is now on sale in M&S freezer aisles across the UK as a new frozen take on the long‑running cake.
• It is described as a Belgian chocolate log with chocolate sauce and sponge, finished with ganache and sugar‑coated milk chocolate beans, to be left out for 40 minutes before serving.
• M&S staff say the product was two years in the making under non‑disclosure, with The Sun reporting 14 recipe variations were tested.
• Initial hands‑on coverage praises the smoother semi‑freddo texture and notes free‑range eggs and roughly 25 fewer calories per slice than the original, according to The Sun.
• Shoppers are weighing value after posts cited a £16 shelf price, while The Sun reported £15, and the same outlet also reported an unconfirmed one‑year supplier exclusivity preventing rival frozen caterpillar desserts.