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M&S Revives Rosé Mulled Wine After a Decade, Back in Stores Today

The retailer points to strong year-round rosé sales, including a pre-Christmas spike, to back the move.

Overview

  • The seasonal drink returns at £6 a bottle with notes of zesty orange, vanilla and traditional mulling spices.
  • Blended in Germany, the wine is designed to be gently warmed and served with a slice of orange and a cinnamon stick.
  • M&S reports selling well over 100,000 bottles of rosé in the week before last Christmas as evidence of sustained demand.
  • Christmas Food To Order bookings are open with a £50 deposit, alongside a 90-dish festive menu featuring Tom Kerridge-inspired items and availability via M&S and Ocado.
  • The company says it pioneered mulled rosé on the high street a decade ago and adds that last year’s White Mulled Wine will return in the coming weeks.